Tuesday, 2 July 2013

EVENT | MAGNUM Pleasure Store Opening


Sexy Beaded Sweetheart Prom Dress


Strapless sweetheart beaded mermaid prom dress features a strapless sweetheart neckline accented by band of crystal jewels.
The ruched body in stretch jersey will show off your curves to perfection, while the mermaid styled flared skirt will
give you plenty of room for moving around the dance floor. This alluring yet sophisticated evening gown is a great
choice for prom or any special occasion party.
Fabric: Satin
Style: Wrap style, sweetheart neckline, ruched bodice, beaded embellishment, mermaid train, floor length
Washing: Hand wash/dry clean separately, hang dry, iron at low temperature, no chlorine bleaching, less than 10 minutes soak time.
Let’s talk ice-cream. A couple of days ago I visited the glamorous launch of the MAGNUM Pleasure Store, located on the Rembrandplein in Amsterdam.
After successfully opening the brand store in cities as London, Paris en Milan, now Amsterdam gets the chance to design its own MAGNUMs for 12 short weeks.

The festive decorated store was filled with Dutch celebs, press and ice-cream lovers who all wanted to be the first to design their own custom made MAGNUM.
With more than 20 special toppings, ranging from rose petals, cocoa and chili powder to gojiberries and spiced biscuits, creating your own delicious Magnum at first sounds as though as choosing the right outfit for a job interview at Vogue but at the end proofed to be surprisingly easy and tasty.

Although designing and eating your own custom made magnum from the Pleasure store won’t magically transform you in former Magnum faces Eva Langoria or Josh Holloway, it is a must visit for all ice-cream lover who want to satisfy their deepest ice-cream cravings.


Angelina Jolie made jaws drop across the globe when she hit the red carpet in a white peplum dress at the Berlin premiere of fiancé Brad Pitt’s new film World War Z. And if you’re still obsessing over the look as much as we are, we have a special treat. The designers behind the now-famous frock are sharing all the details with PEOPLE.
Tamara Ralph and Michael Russo (founders of the London-based brand Ralph & Russo) worked closely with Jolie to create the dress, for which the actress had a very specific request.
“She didn’t want to go for a full-length gown,” explains Ralph. “We wanted something very striking that wasn’t too overdressed, but wasn’t too understated. We wanted something modern, simple and elegant.”
After a string of black ensembles, the bright white midi with gold hardware at the waist seemed like an unexpected choice for the actress, but the designers explain it’s still classic Jolie.
“I don’t think it was a departure. Yes, this dress is a little bit different perhaps to other things, but the overall effect it gives is what she usually achieves on the red carpet,” Russo shares. “She always looks very glamorous and feminine.”
So how did Jolie feel about the final look?
“She loved it,” says Ralph. “She loves going through the design process and giving her feedback. It was nice to see it come to life. It looks exactly like the sketch.”
The pair also acknowledge that despite the actress’s recent double mastectomy, it was business as usual.
“We worked with her long before, and everything was as normal,” Russo says. “Her personality is so lovely, and it really radiates that beauty. Together, with the dress, it makes for an amazing overall image.”

Lace Square Neck Sheath Tencel Prom / Evening Dress


Fabric:    Tencel
Style:      Sheath style, square neck, ruched top, semi-sheer lace panel in back, flared skirt, floor-length
Washing: Hand wash/dry clean separately, hang dry, iron at low temperature, no chlorine bleaching, less than 10 minutes soak time
Pure white gown features special pleat top to expose the bust shape in better way. The attractive semi-sheer lace
panel with exquisite bead embellishment to back shows your feminine side. Designed with tencel top with a square
neckline a fitted high waistband, a flared flowing circle skirt cut to floor length, and a concealed zip through closure to
the reverse to fit true size. An elegant dress for your prom, evening party.


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